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Majority of Americans Believe Pressure to Look Good Escalating

Two-thirds of U.S. consumers agree that the pressure to look good is much greater now than ever before, according to a global beauty survey by The Nielsen Company.

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By: TOM BRANNA

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In a society where beauty and celebrity is an obsession, two-thirds of U.S. consumers agree that the pressure to look good is much greater now than ever before, according to a global beauty survey by The Nielsen Company. Although Americans—and global consumers—agree the pressure to look good is greater today than it was in previous generations, less than a quarter of U.S. consumers (23%) agree they spend more on beauty products and treatments. On a global scale, 30% of consumers agreed they ...

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